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Some 3.5 billion people worldwide use some type of social media network, whether it's Facebook, X (the platform formerly known as Twitter), LinkedIn, Instagram, TikTok, or something else. And while most people are on social media for entertainment, engagement, and informative purposes, it's become a platform increasingly utilized to find work.
Looking for a job? Time to update your socials. Employers today are increasingly tech-savvy and increasingly likely to look you up online. Here's what you need to know.
Job seekers should optimize their LinkedIn profile as the social networking site has 766 million users worldwide and is a favorite of employment recruiters. Utilizing social media, especially LinkedIn, is becoming the new normal when it comes to finding a job.
“When used correctly, and with panache, LinkedIn can perform near miracles for your career's development,” job search expert Alison Doyle wrote on The Balance Careers. “Recruiters and employers both use LinkedIn to source candidates for employment, sometimes even using recently departed employees or newly-placed employees for career-networking opportunities of their own.”