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Job seekers should optimize their LinkedIn profile as the social networking site has 766 million users worldwide and is a favorite of employment recruiters. Utilizing social media, especially LinkedIn, is becoming the new normal when it comes to finding a job.

“When used correctly, and with panache, LinkedIn can perform near miracles for your career's development,” job search expert Alison Doyle wrote on The Balance Careers. “Recruiters and employers both use LinkedIn to source candidates for employment, sometimes even using recently departed employees or newly-placed employees for career-networking opportunities of their own.”

As the COVID-19 pandemic stretches past its one-year mark it appears that anyone looking for a job in 2021 will have to do so during the ongoing public health crisis. If you are currently out of work, you are not alone as the U.S. unemployment rate was 6.7 percent in January 2021 according to the U.S. Bureau of Labor Statistics (BLS).

While that rate is down from 14.7 percent in April 2020, it is still almost double where national unemployment stood on the eve of the pandemic, which was 3.5 percent in February 2020.